Who We Are



Our Mission

To power a voice for the outdoor recreation industry to shape policy, support investments, and engage an inclusive community of outdoor participants in California around the benefits of outdoor recreation.


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OUR PRIORITIES


Prioritizing Recreation Investments

Increased and direct investment in outdoor recreation projects and programs in support of improved infrastructure, stewardship, and equal access to outdoor recreation for all Californians.

  • Pursue and advocate for funding related to recreation infrastructure, including investments in parks, trail maintenance, transportation, education, and new parks in under-parked communities.
  • Support funding for conservation of California public lands, waters, and equitable access to them, including resource planning as well as climate resilience and adaptation for recreation infrastructure affected by fire, snow, flood, and coastal access. Where appropriate, support federal public lands policy as it relates to California, including forest service regional planning, Land and Water Conservation Fund distributions, wildfire mitigation, and flood control.


Program Development

Build coalitions of industry professionals, nonprofit leaders, policymakers, and other stakeholders to educate state and local policymakers about the benefits of the outdoor recreation economy in their communities and promote local and state investment in the outdoor recreation industry in California.

  • Support the creation of a California Office of Outdoor Recreation to help people, businesses, and communities flourish through California’s great outdoors.
  • Promote educational programs that create opportunity for all experience levels of outdoor recreation. Promote equitable access, education, gear libraries, every kid in a park, and other programs.
  • Collaborate on programs supporting economic development around outdoor recreation, including job creation, job training, and identifying and supporting outdoor recreation economies in rural communities.

Enabling Business Success

Educate Sacramento and California legislators on the substantial economic contributions the outdoor industry makes to the California economy and the role regulation plays in helping and hindering the outdoor recreation economy.

  • Support and direct efforts to quantify impacts of the active outdoor industry, secure improved funding for research related to outdoor recreation financial impact, health benefits, participation, and demographic trends.
  • Simplify and streamline regulations and policy affecting the active outdoor industry.

Our Members


The California Outdoor Recreation Partnership (CORP) is a membership organization of businesses and advocates in California’s growing and vibrant active outdoor recreation industry.
Members represent apparel and gear companies, retailers, sales and merchandising professionals, outdoor education and recreation program providers, and the entire ecosystem of organizations powered by and reliant on a healthy, accessible outdoor recreation infrastructure in the state.

Our Vision

As practitioners and leaders in the greater outdoor recreation industry, CORP is dedicated to ensuring that lawmakers and land managers recognize and promote the economic, educational, environmental, public health and social benefits that the outdoor recreation economy brings to California.

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Our Board

Our board members represent apparel and gear companies, retailers, sales and merchandising professionals, outdoor education and recreation program providers, and the entire ecosystem of organizations powered by and reliant on a healthy, accessible outdoor recreation infrastructure in the state.


Matt Lyon

HydraPak LLC


Matt Lyon is the President of HydraPak LLC, an Oakland-based manufacturer of outdoor hydration products since 2001.  He was one of the founding members of CORP in 2017.  
"I believe there is a need for our industry to organize and be represented within California, and this is a chance for me to personally contribute to the industry that has given so much support to us over the years."

Steve Barker

Outdoor Industry Founder | Mentor


In 1975, Steve Barker and his wife Nona founded of Eagle Creek adventure travel gear. In 2010, Steve sold Eagle Creek to VF Corporation and formed Wild Places, a consulting practice focused on entrepreneur mentoring, strategic planning and saving wild places. In addition, Steve has actively supported the Outdoor Industry where he served as Chairman of the Outdoor Industry Association, Interim Executive Director and today serves on the board of the Outdoor Foundation.
“Access to quality Outdoor Recreation should be a right of every Californian. This is a critical time for the California Outdoor Industry and it’s non-profit allies to organize and advocate for California Public Lands and for improved park access for urban under-parked communities. This is why we formed CORP."

Jeff Turner

Kokatat


With a lifetime of playing in the outdoors and a 4-decade long career working for many leading brands in the outdoor industry, Jeff continues to fuel his passion for adventures. He moved to California from New England in 2008 and has been leading the Kokatat sales and product development team, located in Arcata, CA, for almost 9 years. Today, his focus and dedication is to create and maintain well-defined products and transparent brands that are authentic and accountable to anyone playing outside, which is where you’ll find him.
“I’ve lived in California for 12 years now and continue to discover new outdoor adventures here. I am so stoked to be contributing to the formation of CORP and inspired by our team as we develop a strong voice for California outdoor industry brands, enthusiast communities and adventure seekers.”

Scott Ammons

REI


Scott Ammons is the REI Outdoor Programs and Experience Manager for Southern California. In that role he produces outdoor experiences and events, builds community, grows strategic partnerships, supports open space and advocates for outdoor participation for all. He is a former guide and outdoor educator.
"For large portions of California—both rural and urban—there is a real lack of access to parks and open spacesWe know parks produce important social and community benefits—they make neighborhoods more livable and create opportunities for recreation like walking, biking, connecting with nature. It can really boost the quality of life to have access to open spaces, green spaces or parks in your local community. I joined CORP to help increase access and grow outdoor participation throughout the state".

Eric Raymond

The North Face


Eric Raymond has spent the last 10+ years leading innovative teams in diverse industries across strategy, advocacy, PR and marketing communications focused on how to unite business goals with stakeholder values. At The North Face, Eric leads brand and sustainability communications, advocacy around public lands, climate change and equity in the outdoors and The North Face Explore Fund platform. He’s focused on helping people everywhere connect and grow through the power of exploration. Prior, Eric was a VP of strategy for purpose-driven brands at Free Range, ran global communications for Google energy and sustainability, and spent time on award-winning projects at Edelman, a global PR firm. He received an MBA in Sustainable Management from Presidio Graduate School in San Francisco and a Journalism degree from the University of Wisconsin-Madison.
"California is an outdoor enthusiast’s dream. In the two decades I’ve lived in the state I’ve been consistently awed by the diversity of recreation opportunities, the fantastic landscapes and our public lands. I’m excited to reinforce all that the state has to offer and unite the outdoor business community to increase awareness, accessibility and opportunity in the outdoors".

Jennifer Pelkey

Outdoor Retailer


Jennifer Pelkey is the senior marketing director for Outdoor Retailer, the outdoor industry’s largest trade event and rally point, and the Editorial Director for Outdoor Retailer Magazine and The Daily. Outdoor Retailer exists to help the businesses around the world that rely on outdoor recreation – from the independent specialty retailer to the multinational brands, the non-profits and the storytellers – succeed.  A life-long Californian, Jennifer came to the outdoor industry after teaching at California State University, Long Beach.

“I’ve seen first hand what the outdoor industry can accomplish when stand together. California has the potential to be the largest and most powerful outdoor recreation economy in the country, yet only about half of our population is engaged with the outdoors. We have the opportunity to make incredible strides for the long-term health and success of our people and our communities by getting people to go outside.”

Danica Carey

Seirus


Danica Carey is the Director of Marketing Operations at Seirus Innovative Accessories, a family run company based in San Diego manufacturing cold weather protection for your head, hands and feet. In this role she has helped the brand develop and launch products that bring technical gear to any type of outdoor enthusiast. Her lifetime in the outdoors has been mirrored by a longstanding passion for traditional sports which took her to the University of Nebraska for her collegiate soccer career. Having always been a sports & outdoor enthusiast, she continues to pursue that passion through soccer, ranching, skiing and just about everything in between.
“California has so much to offer us in the outdoors, from the western coastline to the eastern deserts and the mountains and forests in between, there is so much room to play and explore a diverse range of activities and landscapes. Mountains, open land and sea are all within hours of each other. It is such a unique resource that we need to actively maintain and advocate for.”

Katie Hawkins

CORP Membership Development Manager


As a global sales director in the outdoor industry with over 15 years of experience, Katie Hawkins is passionate about paving the way for women and girls on the trails and in the office environment. She has led international sales teams and growth initiatives for iconic outdoor brands such as Marmot, Black Diamond Equipment, and Gregory Mountain Products. She has also served as a mentor with the Outdoor Industry Association and currently serves on the board for the Pacific Crest Trail Association and SheJumps.
“Establishing a unified voice for the California Outdoor Industry will give the state the ability to leverage California’s diverse geographical terrain, economic impact, creating new jobs and getting more people access to the outdoors.”
Your contribution will support the advocacy to ensure lawmakers and land managers recognize and promote the economic, health, educational, and social benefits that the outdoor recreation economy brings to California.
California Outdoor Recreation Partnership is a registered 501(c)6 organization.