Our board members represent apparel and gear companies, retailers, sales and merchandising professionals, outdoor education and recreation program providers, and the entire ecosystem of organizations powered by and reliant on a healthy, accessible outdoor recreation infrastructure in the state.
Matt Lyon is the President of HydraPak LLC, an Oakland-based manufacturer of outdoor hydration products since 2001. He was one of the founding members of CORP in 2017."I believe there is a need for our industry to organize and be represented within California, and this is a chance for me to personally contribute to the industry that has given so much support to us over the years."
Outdoor Industry Founder | Mentor
In 1975, Steve Barker and his wife Nona founded of Eagle Creek adventure travel gear. In 2010, Steve sold Eagle Creek to VF Corporation and formed Wild Places, a consulting practice focused on entrepreneur mentoring, strategic planning and saving wild places. In addition, Steve has actively supported the Outdoor Industry where he served as Chairman of the Outdoor Industry Association, Interim Executive Director and today serves on the board of the Outdoor Foundation.“Access to quality Outdoor Recreation should be a right of every Californian. This is a critical time for the California Outdoor Industry and it’s non-profit allies to organize and advocate for California Public Lands and for improved park access for urban under-parked communities. This is why we formed CORP."
With a lifetime of playing in the outdoors and a 4-decade long career working for many leading brands in the outdoor industry, Jeff continues to fuel his passion for adventures. He moved to California from New England in 2008 and has been leading the Kokatat sales and product development team, located in Arcata, CA, for almost 9 years. Today, his focus and dedication is to create and maintain well-defined products and transparent brands that are authentic and accountable to anyone playing outside, which is where you’ll find him.“I’ve lived in California for 12 years now and continue to discover new outdoor adventures here. I am so stoked to be contributing to the formation of CORP and inspired by our team as we develop a strong voice for California outdoor industry brands, enthusiast communities and adventure seekers.”
Scott Ammons is the REI Outdoor Programs and Experience Manager for Southern California. In that role he produces outdoor experiences and events, builds community, grows strategic partnerships, supports open space and advocates for outdoor participation for all. He is a former guide and outdoor educator."For large portions of California—both rural and urban—there is a real lack of access to parks and open spaces. We know parks produce important social and community benefits—they make neighborhoods more livable and create opportunities for recreation like walking, biking, connecting with nature. It can really boost the quality of life to have access to open spaces, green spaces or parks in your local community. I joined CORP to help increase access and grow outdoor participation throughout the state".
The North Face
Eric Raymond has spent the last 10+ years leading innovative teams in diverse industries across strategy, advocacy, PR and marketing communications focused on how to unite business goals with stakeholder values. At The North Face, Eric leads brand and sustainability communications, advocacy around public lands, climate change and equity in the outdoors and The North Face Explore Fund platform. He’s focused on helping people everywhere connect and grow through the power of exploration. Prior, Eric was a VP of strategy for purpose-driven brands at Free Range, ran global communications for Google energy and sustainability, and spent time on award-winning projects at Edelman, a global PR firm. He received an MBA in Sustainable Management from Presidio Graduate School in San Francisco and a Journalism degree from the University of Wisconsin-Madison."California is an outdoor enthusiast’s dream. In the two decades I’ve lived in the state I’ve been consistently awed by the diversity of recreation opportunities, the fantastic landscapes and our public lands. I’m excited to reinforce all that the state has to offer and unite the outdoor business community to increase awareness, accessibility and opportunity in the outdoors".
Jennifer Pelkey is the senior marketing director for Outdoor Retailer, the outdoor industry’s largest trade event and rally point, and the Editorial Director for Outdoor Retailer Magazine and The Daily. Outdoor Retailer exists to help the businesses around the world that rely on outdoor recreation – from the independent specialty retailer to the multinational brands, the non-profits and the storytellers – succeed. A life-long Californian, Jennifer came to the outdoor industry after teaching at California State University, Long Beach.
“I’ve seen first hand what the outdoor industry can accomplish when stand together. California has the potential to be the largest and most powerful outdoor recreation economy in the country, yet only about half of our population is engaged with the outdoors. We have the opportunity to make incredible strides for the long-term health and success of our people and our communities by getting people to go outside.”
Danica Carey is the Director of Marketing Operations at Seirus Innovative Accessories, a family run company based in San Diego manufacturing cold weather protection for your head, hands and feet. In this role she has helped the brand develop and launch products that bring technical gear to any type of outdoor enthusiast. Her lifetime in the outdoors has been mirrored by a longstanding passion for traditional sports which took her to the University of Nebraska for her collegiate soccer career. Having always been a sports & outdoor enthusiast, she continues to pursue that passion through soccer, ranching, skiing and just about everything in between.“California has so much to offer us in the outdoors, from the western coastline to the eastern deserts and the mountains and forests in between, there is so much room to play and explore a diverse range of activities and landscapes. Mountains, open land and sea are all within hours of each other. It is such a unique resource that we need to actively maintain and advocate for.”
CORP Membership Development Manager
As a global sales director in the outdoor industry with over 15 years of experience, Katie Hawkins is passionate about paving the way for women and girls on the trails and in the office environment. She has led international sales teams and growth initiatives for iconic outdoor brands such as Marmot, Black Diamond Equipment, and Gregory Mountain Products. She has also served as a mentor with the Outdoor Industry Association and currently serves on the board for the Pacific Crest Trail Association and SheJumps.“Establishing a unified voice for the California Outdoor Industry will give the state the ability to leverage California’s diverse geographical terrain, economic impact, creating new jobs and getting more people access to the outdoors.”
Louis Norris was put on skis around the same time he took his first steps. Raised in Truckee, California by a pair of former Outward Bound instructors, he split his youth between skiing, mountain biking, and whitewater kayaking. He is currently pursuing a degree in Rhetoric at the University of California Berkeley, and hopes to continue to cultivate his passion for the outdoors while becoming further involved in policy and advocacy for outdoor stewardship and sustainability.
“California is in my opinion the best place on earth for outdoor recreation. From the granite walls of Yosemite to the rivers flowing from high up in the Sierra Nevada Mountains, California provides opportunities for a completely immersive experience that is unparalleled. Tearing down socioeconomic barriers so that everyone has the opportunity to experience these extraordinary places is one of the best things we can do to ensure that these places remain available for future generations of outdoor enthusiasts.