Join us Tuesday, March 1st at 10 am Pacific/11 am Mountain for a special webinar presentation on “30×30 for Outdoor Industry Businesses.”

On October 7, 2020, California became the first state in the country to commit to protecting 30% of our lands and waters by 2030 when Governor Newsom signed an Executive Order for climate change resiliency and conservation. Led by Jennifer Norris, Deputy Secretary for Biodiversity and Habitat, the California Natural Resources Agency has put together a strategy plan for moving forward titled, “30×30 California Nature: Accelerating Conservation of California’s Nature.”

Join Outdoor Industry Association, California Outdoor Recreation Partnership, California Natural Resources Agency, REI, and Seirus Innovation to learn about the 30×30 initiative on the California state and federal level and how your brand can integrate 30×30 into your marketing. Register now here.

Presentations:
• Why It’s Important for Companies to Be Involved in Social Impact & Advocacy – Alicia Harvie, REI
• How to Integrate Cause Marketing Into Your Business Marketing – Danica Carey, Seirus Innovation
• What is 30×30 and How Is California Involved – Jennifer Norris, California Natural Resources Agency
• Federal Level of 30×30 – Rebecca Gillis, Outdoor Industry Association
• Why We Care and 30×30 CORP Campaign Launch – Lexie Gritlefeld, California Outdoor Recreation Partnership